Find out how to use TikTok influencer marketing in your marketing strategy and what it entails. In a world where social media rules, one platform has grown to prominence very quickly. The short-form video software TikTok has become a national craze. TikTok has amassed millions of followers through its captivating and engaging content, turning regular users into overnight celebrities. …
In today’s digital era, advertising has become more targeted, data-driven, and diverse than ever. Two platforms that often stand out for businesses looking to reach their audience online are Google Ads and Facebook Ads. Each has its strengths and unique advantages, but the question is, which one is right for your business? Let’s delve into the key differences and strengths …
PPC marketing and advertising PPC, or pay-per-click, refers. Online marketers who utilise PPC marketing pay each time a user hits one of their adverts. The search engine results pages (SERPs) of search engines like Google are where PPC advertising is most frequently done. Advertisers place bids on keywords in this case, and when users perform searches using those phrases, …
According to Statista, there are approximately 2.9 billion individuals using Facebook every single day. Facebook still reigns supreme when it comes to social media marketing, despite the fact that many companies and brands are switching to other social media platforms. There are various opportunities for businesses on this social media site, from its potent advertising options to Facebook groups. …
In this blog, we will be looking at the importance of having a blog and the crucial element that it can play for your business. What is a blog? A blog allows visitors to your website the chance to learn more in-depth, personal information about you. In this area, you can express your thoughts, have a little more fun with your brand, and …
Facebook “dwell time” meaning Dwell time is the amount of time a user “dwells” on a web page after leaving a search engine results page (SERP). Due to the possibility that those visitors originated from sources other than a SERP, it differs from bounce rates and duration periods. Digital Marketers have talked about “dwell time” for years, but it hasn’t been quantifiable up …
It’s no exaggeration to say that many people now organise their lives using social media, so it’s a very obvious move for social media marketing services to use the various channels – notably Facebook, Twitter, and Instagram – to reach the consumer market. The problem, of course, can be that it’s too obvious a move – there’s a real problem …
It has often been a consideration over what might come of Facebook after the novelty wore off. If MySpace rise and fell then wouldn’t the same thing happen to Facebook once a newer, better product came along? Over a decade in, Facebook hasn’t had it all plain sailing but it shows little signs of slowing down. Not only are advertising …
Twitter and Google have re-established a partnership that concluded a few years ago that will see Twitter provide Google access to its API, which will allow Google to incorporate live Twitter data into its search results. It’s a partnership that should also mean Twitter receives a lot more traffic from search engines as a result. It’s a win, win situation, …
