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PPC

PPC marketing and advertising  PPC, or pay-per-click, refers. Online marketers who utilise PPC marketing pay each time a user hits one of their adverts.    The search engine results pages (SERPs) of search engines like Google are where PPC advertising is most frequently done. Advertisers place bids on keywords in this case, and when users perform searches using those phrases, …

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Facebook Metrics

According to Statista, there are approximately 2.9 billion individuals using Facebook every single day.   Facebook still reigns supreme when it comes to social media marketing, despite the fact that many companies and brands are switching to other social media platforms.  There are various opportunities for businesses on this social media site, from its potent advertising options to Facebook groups. …

Why does my website need a blog? 

In this blog, we will be looking at the importance of having a blog and the crucial element that it can play for your business. What is a blog?  A blog allows visitors to your website the chance to learn more in-depth, personal information about you. In this area, you can express your thoughts, have a little more fun with your brand, and …

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Facebook Dwell Time

Facebook “dwell time” meaning Dwell time is the amount of time a user “dwells” on a web page after leaving a search engine results page (SERP). Due to the possibility that those visitors originated from sources other than a SERP, it differs from bounce rates and duration periods.  Digital Marketers have talked about “dwell time” for years, but it hasn’t been quantifiable up …

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Social Media Marketing Trends You Should Know For 2020

It’s no exaggeration to say that many people now organise their lives using social media, so it’s a very obvious move for social media marketing services to use the various channels – notably Facebook, Twitter, and Instagram – to reach the consumer market. The problem, of course, can be that it’s too obvious a move – there’s a real problem …

The bigger picture of facebook instant articles

It has often been a consideration over what might come of Facebook after the novelty wore off. If MySpace rise and fell then wouldn’t the same thing happen to Facebook once a newer, better product came along? Over a decade in, Facebook hasn’t had it all plain sailing but it shows little signs of slowing down. Not only are advertising …

Opening the firehose – what does google’s partnership with twitter mean?

Twitter and Google have re-established a partnership that concluded a few years ago that will see Twitter provide Google access to its API, which will allow Google to incorporate live Twitter data into its search results. It’s a partnership that should also mean Twitter receives a lot more traffic from search engines as a result. It’s a win, win situation, …

Facebook organic reach

A recent study by Socialbakers showed that organic reach for photos on Facebook is now incredibly low, somewhat bizarrely given that the trend as recent as last year hailed photo posts as perhaps the holy-grail of gaining organic reach. Search Metrics published both studies, so it would be fair to assume that the data was pretty significant, but why? Videos …