Social Media Marketing

From both a personal and business level it is hard to avoid the impact and how deep routed social media is, it has become part of the ‘culture’ when it comes to news reports, memes, new viral dances, the latest products and more. It seems that the growth and everyday use of social media will keep increasing and it seems like there is always something on the horizon.

We have seen in the last 10 years apps such as Snapchat and TikTok completely take over everyone phones on a consumer and business perspective. A lot of brands tend to use snapchat and TikTok as advertising platforms now, As they see the benefit of producing creative video content to entice audiences.

TikTok is not going anywhere anytime soon

In case you weren’t aware, TikTok is most definitely the new social media typhoon, TikTok has grown exponentially in the last 2 years, and was reportedly the most downloaded app in 2020 and 2021. At this rate, it seems that it is indefinite that it will catch up to platforms such as Facebook and Twitter.

As the app is rich in different video content, a lot of brands are making the most of this, from companies such as Pepsi, Tommy Hilfiger and Apple running ads from their company pages, or with the use of TikTok influencers. Doing paid promotion is not the only way! Some countless businesses and individuals have cultivated a following organically.

tiktok marketing

Shoppers will increasingly turn to social media to buy items. Social media shopping

With apps such as Facebook and Instagram, you cannot only able to post a promotional post in various ways you are now able to tag them too. Even TikTok has hopped on the bandwagon and enabled a great purchase process with their ads.

It will be of no surprise if there is a rise in social media shopping, as these shopping tools have already been implemented to make user’s life easier, brands and companies should not let this go unutilised as you can directly tap into an audience that is now more than likely to purchase a product/Service.

Shorter the video the better?

As we saw with Snapchat with the introduction of stories – a 10-second video, as this platform was the biggest and the new platform to take over a few years ago, other platforms started making their iteration of this story feature such as Facebook and Instagram. We are seeing a similar trend when it comes to TikTok, with Instagram now having reels, that some may argue are an adaption of the TikToks format.

It is been proven that video content is the most engaged and interactive type of content on social media, and rightly so! But brands and businesses should bear this in mind when it comes to promotion and brand awareness.


Now PPC is not just restricted to social media, of course, however, there is nothing like growing your audience and social media following organically and building a community from scratch, however it can be a very long and discouraging process, however with paid advertising it is very fast and an efficient way of getting your brand or product in front of your target audience. But of course, they work best when they are running hand in hand.

No matter which way you look at it Social media has changed what it means to be online and no two social media apps are the same, so when it comes to content type, tone, and more importantly how the audience behaves.

Here at One2One Digital, we understand if you are unsure about what to post and what kind of content is the best, contact one of our team today