With the ever-increasing popularity of smartphones and tablets, how people consume information via the Internet has changed drastically over the last few years, and the changes are set to continue.
Thus, businesses large and small need to adapt and recognise the shift in the winds and not only focus on how their website is displayed on a desktop, but on phones and tablets, too. And this can be accomplished with responsive web design.
To simply put it, responsive web design is a way of creating a website that will properly display your website and all of its content across any device, despite screen sizes, operating systems and browsers.
Previous to responsive web design, companies did either one of two things: they implemented a desktop version and a mobile version simultaneously or they simply ignored mobile all together.
The problems with either approach are numerous:
- Attempting to display a standard website on a tablet or mobile device can be cumbersome to visitors.
- With having a separate mobile version of your company’s website, search engines face the problem of which site to rank in results.
- A certain amount of content is lost to viewers depending on the devices they are using.
- Search engines can’t always recognize a devices viewpoint.
Still not sold on responsive design? Consider these benefits:
- It keeps your website’s SEO ranking for keywords across the board.
- It allows for the same URL despite the device, so your site is easier for search algorithms to index.
- Your content can be discovered more efficiently, given that search engines have less content to crawl.
Now given the development of responsive web designs, thanks to CSS3 and HTML 5, a company’s website can be structured in a manner that despite the device being used, the content that is being displayed is uniform across the board and is easily navigated. Take an image for example. When browsing the Internet on a smartphone or tablet, your screen is obviously smaller than a standard monitor, thus the image can’t be properly displayed. With responsive design based on a devices viewpoint, the PHP will automatically properly resize the image.
The main point to keep in mind with all this is that mobile and tablet use is paramount for the amount of traffic your website sees. In a recent study, nearly 30 percent of all traffic in the UK originates from a mobile device; therefore, it’s only in your best interest to implement a responsive website for your business, given that every visitor is a potential sale for your business.