When it comes to existing customers, acquiring new customers, or increasing your brand awareness, the world around keeps changing so the way we market has to keep up with all these changes!
Boost Your Online Presence
When it comes to online and digital marketing methods you will want to make the most of every and any opportunity to enhance your brand awareness. This may sound like a broken record however it is all about social media. Large companies and brands are now aware of this and make sure that their content across multiple social media platforms is regularly posted, monitored and improved on. Filling your social accounts with colourful images and enticing videos will only help your business gain a following.
However there is no point doing a half-hearted job on every single social media platform, instead of a much more effective and viable way of moving into the social media realm, is by discovering the platform that best fits your target customer and the type of content you are willing to post.
Optimize Your Site (SEO)
When it comes to SEO it can lead you down a hole where you do not know where to begin, or if it is even ‘worth it’ however all you need to do is put yourself in the mindset of your desired customers and think what they might be putting in google search.
Another thing you need to ensure is that you give your on-page content a second look, making sure that your page titles, descriptions, images or any other written content you may have are answering search queries customers may be using or content that is similar to the language your customers are using.
Meta tags are essential when It comes to SEO, For example, Title tags are headlines for a search engine and they help search engines determine what that page is about. And making sure that there are title tags and meta descriptions on all of your pages is important so that Google, as well as users, can see what your page is about.
Utilise (and Keep Building) Your Email List.
No matter if you are an online or an offline brick and mortar store, it is imperative to have a strong email marketing strategy, You should be collecting as many emails as you can, be that existing customer, prospective customers, or people interested in sales etc. Once you have a solid email list you can send out an email on promotions, sales updates on your store or more.
One effective marketing tool that seems like it won’t ever leave us is Email! Websites use different ways of trying to acquire emails, some have a pop-up ad that prompts users to place their email to be a part of a newsletter, or to download a pdf or image you need to fill in a contact sheet and all of these are great ways on acquiring emails.
Content s king!
Content marketing is the term applied to any activity which involves the publishing of content onto a website, social media platform or blog to promote a business or other activity and to improve a website’s online visibility.
Marketing activities fall into two broad categories – paid and unpaid. If your business is to be prominent in the results of searches made on search engines like Google, Bing, Yahoo and others then it is important to have content on your website that encourages those search engines to include your website in the results of searches that are relevant.
If, for example, you are in the business of making or selling, safety footwear then you want to feature in the results whenever someone searches for safety footwear related topics. If the search engines don’t know that your business is relevant to the person searching then your site will not be featured in the results. Content marketing is important therefore to inform search engines that you are involved in whatever you are involved in so that they can add that content to their indexes and show your URL and site details to those carrying out a relevant search.
It may seem like a daunting task trying to find the best option or the best digital channel to go through however it is important to note when it comes to digital marketing, it works best when they go hand in hand, for example, a good digital marketing tango is SEO and google ads, or social media and email marketing, There are multiple channels you can use to reach an audience however when it comes to choosing the right one is solely down to your business needs and what best fits you, and that is only something marketing experts can do and luckily you are in the right place.
To learn how one2one can help you drive traffic and results to your site contact us today!