How many times do you get approached by an SEO company, which says it can get you ranked by the search engines higher?
For us, it’s about once a day. Sometimes if the current SEO work is so bad, it’s possible that a few of these companies may help… a little. But never a lot.
Today you really cannot look at a single element and expect to succeed long term, and you are certainly not going to build a business this way.
At One2One Digital, we believe that you have to treat the whole patient-not a part. That all starts with a full audit, not just a technical one but also a business one: finding out where your potential customers are, what their issues are and how we can reach them.
You need a full Content Marketing plan where everyone can work towards achieving the same goal that will find customers, keep customers and increase their spend. The separate divisions of a digital marketing company should work together and in unison; one hand washes the other and both wash the face. Thus, each should be acting as a pillar for the integrity of the entire company, supporting the need for content marketing.
But if you find a company that doesn’t educate you before you speak with them, then you need to ask if this is the right company for your business. When finding a company’s website that offers a service, you should immediately be able to learn something about the organization, and if they have a blog about their industry, then this is only a plus because it shows that they are there for their customers’ needs.