white hat seo techniques by one2one digital

White Hat SEO Techniques

Having worked in the digital marketing and SEO fields for the past years, I have witnessed the internet’s unpredicted growth and development. Through this, a thorough grasp of how businesses and even people with personal websites may get more out of their online presence has been developed. Read on to gain knowledge of the best and worst practices when it …

Proven strategies to boost SEO

To put it gently, in 2023, marketers and SEOs have suffered greatly. So how can you make sure your SEO efforts have the most impact? The SEO strategies covered in this article that have stood the test of time to improve SEO continue to be effective despite spam updates, E-E-A-T, and helpful content. What does E-E-A-T mean? The acronym E-E-A-T. …

Google Ads vs. Facebook Ads: Which Is Right for Your Business?

In today’s digital era, advertising has become more targeted, data-driven, and diverse than ever. Two platforms that often stand out for businesses looking to reach their audience online are Google Ads and Facebook Ads. Each has its strengths and unique advantages, but the question is, which one is right for your business? Let’s delve into the key differences and strengths …

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PPC

PPC marketing and advertising  PPC, or pay-per-click, refers. Online marketers who utilise PPC marketing pay each time a user hits one of their adverts.    The search engine results pages (SERPs) of search engines like Google are where PPC advertising is most frequently done. Advertisers place bids on keywords in this case, and when users perform searches using those phrases, …

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Facebook Metrics

According to Statista, there are approximately 2.9 billion individuals using Facebook every single day.   Facebook still reigns supreme when it comes to social media marketing, despite the fact that many companies and brands are switching to other social media platforms.  There are various opportunities for businesses on this social media site, from its potent advertising options to Facebook groups. …

Why does my website need a blog? 

In this blog, we will be looking at the importance of having a blog and the crucial element that it can play for your business. What is a blog?  A blog allows visitors to your website the chance to learn more in-depth, personal information about you. In this area, you can express your thoughts, have a little more fun with your brand, and …

dwell time | Facebook | one2onedigital

Facebook Dwell Time

Facebook “dwell time” meaning Dwell time is the amount of time a user “dwells” on a web page after leaving a search engine results page (SERP). Due to the possibility that those visitors originated from sources other than a SERP, it differs from bounce rates and duration periods.  Digital Marketers have talked about “dwell time” for years, but it hasn’t been quantifiable up …

GA4 - one2one digital Google analytics is changing

Are you ready for GA4?

Introducing the next generation of Analytics, GA4 Google has replaced Universal Analytics with Google Analytics 4, which is their next-generation measuring solution. The processing of new hits by standard Universal Analytics characteristics will end on July 1, 2023. So, they advise you to get ready to switch to Google Analytics 4 if you still rely on Universal Analytics.  What is …

video and seo - one2one | The advantages of video SEO for businesses digital

SEO benefits of videos

By 2022, video marketing will be a need for any company that wants to remain competitive. Businesses will find it harder and harder to stand out as the internet grows more and more congested with material if they don’t include videos in their content strategy. Does video content help with SEO? Utilizing video marketing can significantly improve your SEO approach. …