GA4 - one2one digital Google analytics is changing

Are you ready for GA4?

Introducing the next generation of Analytics, GA4

Google has replaced Universal Analytics with Google Analytics 4, which is their next-generation measuring solution. The processing of new hits by standard Universal Analytics characteristics will end on July 1, 2023. So, they advise you to get ready to switch to Google Analytics 4 if you still rely on Universal Analytics. 

What is GA4 in Google Analytics?

The future of measurement is represented by the new attribute GA4: gathers information from both the website and the app to learn more about the user experience. Instead of session-based data, it uses event-based data which consists of privacy safeguards such cookieless measurement, behavioural modelling, and conversion modelling. 

Why should I upgrade to GA4? 

Key Metrics, Like Bounce Rate & More, Will Change With GA4 

Numerous of the metrics you’re used to cannot be used because of the changing data collection model. The bounce rate is one measure whose value is evolving. A page’s bounce rate is the proportion of sessions that conclude without any interaction. 


What are the differences between GA4 and Analytics?

Unlike GA4, which aggregates both online and app data in a single property, Universal Analytics monitors screen views in distinct mobile-specific properties. When comparing page view stats across your GA4 property’s tracking of web and app data, make sure to account for the additional app traffic. 

Is Google Analytics being replaced by GA4?

The next-generation measuring tool, Google Analytics 4, is taking the place of Universal Analytics. Standard Universal Analytics assets will stop processing new hits on July 1, 2023. If you still use Universal Analytics, we advise you to get ready to switch to Google Analytics 4 in the future. 

Can I use GA4 and Universal Analytics simultaneously?

You can dual tag for your Google Analytics 4 property in one of the following methods if your Universal Analytics property is configured using gtag. js: Choose the “Enable data collection using your existing tags” option in the GA4 Setup Assistant (this option makes use of a feature called connected site tag 

Enter your Google Analytics login information

Gear icon, bottom left navigation, click Admin

Verify that the account you want is selected

Verify that the desired property has been chosen

Select the first choice in the Property column, GA4 Setup Assistant 

Why is GA4 superior to UA?

The measuring model that they both employ is what differentiates Universal Analytics and GA4 the most. A session- and page view-based measuring model is employed by Universal Analytics. A session is a collection of user interactions (hits) during a specific period of time with a website. GA4 focuses on Active Users, but most statistics from Universal Analytics emphasise Total Users (expressed as Users) (also shown as Users). Due to the fact that UA uses Total Users, whereas GA4 utilises Active Users to calculate this metric, even though the term “Users” appears to be the same, UA and GA4 calculate it differently.

How do I find out if a website is using GA4?

You can check your property ID to verify if you are utilising Google Analytics 4 or Universal Analytics. UA and a number are the first letters of the Universal Analytics property IDs (UA-XXXXXXXXX-1). The property IDs for Google Analytics 4 are merely numbers (XXXXXXXX). 

How did Google come up with GA4?

Due to the recent implementation of privacy legislation like the General Data Protection Regulation (GDPR) and California Consumer Privacy Act, GA4 was created to better focus on customer privacy (CCPA) 

This clearly indicates that access to earlier data may be limited as early as January 2024. To use historical data for a longer-term study, you must download and preserve it somewhere other than Google Analytics. 

Because past data cannot be moved to GA4, it is even more necessary to configure GA4 as soon as possible to start accumulating that vital historical data. Additionally, it will give you and your business time to become used to GA4’s less well-known reporting and user interface. 

If you are looking for help with the changeover from Google Analytics to GA4, then get in contact with us at one2one Digital to make that transition for you.