white hat seo techniques by one2one digital

White Hat SEO Techniques

Having worked in the digital marketing and SEO fields for the past years, I have witnessed the internet’s unpredicted growth and development. Through this, a thorough grasp of how businesses and even people with personal websites may get more out of their online presence has been developed. Read on to gain knowledge of the best and worst practices when it …

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PPC

PPC marketing and advertising  PPC, or pay-per-click, refers. Online marketers who utilise PPC marketing pay each time a user hits one of their adverts.    The search engine results pages (SERPs) of search engines like Google are where PPC advertising is most frequently done. Advertisers place bids on keywords in this case, and when users perform searches using those phrases, …

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Facebook Metrics

According to Statista, there are approximately 2.9 billion individuals using Facebook every single day.   Facebook still reigns supreme when it comes to social media marketing, despite the fact that many companies and brands are switching to other social media platforms.  There are various opportunities for businesses on this social media site, from its potent advertising options to Facebook groups. …

dwell time | Facebook | one2onedigital

Facebook Dwell Time

Facebook “dwell time” meaning Dwell time is the amount of time a user “dwells” on a web page after leaving a search engine results page (SERP). Due to the possibility that those visitors originated from sources other than a SERP, it differs from bounce rates and duration periods.  Digital Marketers have talked about “dwell time” for years, but it hasn’t been quantifiable up …

video and seo - one2one | The advantages of video SEO for businesses digital

SEO benefits of videos

By 2022, video marketing will be a need for any company that wants to remain competitive. Businesses will find it harder and harder to stand out as the internet grows more and more congested with material if they don’t include videos in their content strategy. Does video content help with SEO? Utilizing video marketing can significantly improve your SEO approach. …

SEO ONE2ONEDIGITAL | Digital marketing

Let’s take a look at SEO

What is SEO? The aim of SEO (Search Engine Optimization) SEO is a component of digital marketing and is essentially a set of tools and best practices that help websites rise in search engine results. If your company is stuck on page 12 (although most users don’t even check past page 3 let alone page 12), excellent SEO will get …

Where to place keywords

Where to place keywords to get results!

There’s more to SEO than simply choosing the right keywords. Yes, keywords will help search engines such as Google, Bing and others direct searchers to your website, and position you higher in the search rankings; but that’s not all there is to it. In fact, some websites which seems to use all the right keywords still don’t feature high in …

Six SEO bits you should not overlook

Six SEO bits you should not overlook

You have a great looking website and you have a vision for how it will attract customers. But do you really understand what needs to be done to reach the masses? While your company may be offering the best products and services next to sliced bread, your website still needs to be properly optimized for anyone to find it. And …