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PPC

PPC marketing and advertising  PPC, or pay-per-click, refers. Online marketers who utilise PPC marketing pay each time a user hits one of their adverts.    The search engine results pages (SERPs) of search engines like Google are where PPC advertising is most frequently done. Advertisers place bids on keywords in this case, and when users perform searches using those phrases, …

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Facebook Metrics

According to Statista, there are approximately 2.9 billion individuals using Facebook every single day.   Facebook still reigns supreme when it comes to social media marketing, despite the fact that many companies and brands are switching to other social media platforms.  There are various opportunities for businesses on this social media site, from its potent advertising options to Facebook groups. …

8 pitfalls to avoid with your ppc campaign

8 pitfalls to avoid with your ppc campaign

Thinking of running a PPC campaign – Think again Yes, a PPC Campaign can increase traffic to your website and drive new business to you, but the number of failed campaigns far out weight the successful ones. So just why do a large number of PPC Campaigns fail? Here are 8 pitfalls to avoid with your PPC Campaign. The premise …

9 things to do before starting any ppc investment

9 things to do before starting any ppc investment

Every click costs money so companies need to get their campaigns right and right fast, some trial and error is fine as long as the mistakes and non performing adverts are removed quickly. But there are many ways that you can look, learn and adapt before you start your PPC Investment. Here are our 9 things to do before starting any …