A website is frequently the initial point of contact between a business and potential clients in the modern digital era. It represents the identity, values, and products of the brand and acts as a virtual shopfront. But for a website to serve its function, it needs to be easy for users to navigate. Having a website is not enough. A …
When a company is looking to update its UX, one issue which arises frequently is the question of ‘mobile website versus app’. The real question should be which of them will improve the user experience and improve client retention. Of course, there are all sorts of issues to consider, not the least cost, the nature and structure of your business, …
The world of mobile technology is at the same time a problem to tackle, and the biggest opportunity for your business. Crack it, and you can find it’s a treasure trove of rewards in the form of leads and sales – but get it wrong, and you can find your marketing plans disappearing up blind alleys. Mobile is now the …
Ever since 2015 when Google started ranking sites according to how mobile-friendly they are, it’s become essential to cater for customers using smartphones or tablets. If your website drops in the rankings because it’s not mobile friendly, you’re on a slippery slope. With mobile platforms now accounting for over 60 percent of searches, you can’t afford to be missing out …
The web is continuously evolving, for all sorts of reasons; the power of computing devices and the sophistication of web browsers among them. But probably the main stimulus to change in the last few years has been the increasing use of mobile technology. While mobile devices such as smartphones and tablets can be every bit as powerful as desktop machines, …
