Google Ads vs. Facebook Ads: Which Is Right for Your Business?

In today’s digital era, advertising has become more targeted, data-driven, and diverse than ever. Two platforms that often stand out for businesses looking to reach their audience online are Google Ads and Facebook Ads. Each has its strengths and unique advantages, but the question is, which one is right for your business? Let’s delve into the key differences and strengths …

GA4 - one2one digital Google analytics is changing

Are you ready for GA4?

Introducing the next generation of Analytics, GA4 Google has replaced Universal Analytics with Google Analytics 4, which is their next-generation measuring solution. The processing of new hits by standard Universal Analytics characteristics will end on July 1, 2023. So, they advise you to get ready to switch to Google Analytics 4 if you still rely on Universal Analytics.  What is …