Google Ads vs. Facebook Ads: Which Is Right for Your Business?

In today’s digital era, advertising has become more targeted, data-driven, and diverse than ever. Two platforms that often stand out for businesses looking to reach their audience online are Google Ads and Facebook Ads. Each has its strengths and unique advantages, but the question is, which one is right for your business? Let’s delve into the key differences and strengths …

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PPC

PPC marketing and advertising  PPC, or pay-per-click, refers. Online marketers who utilise PPC marketing pay each time a user hits one of their adverts.    The search engine results pages (SERPs) of search engines like Google are where PPC advertising is most frequently done. Advertisers place bids on keywords in this case, and when users perform searches using those phrases, …

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Facebook Metrics

According to Statista, there are approximately 2.9 billion individuals using Facebook every single day.   Facebook still reigns supreme when it comes to social media marketing, despite the fact that many companies and brands are switching to other social media platforms.  There are various opportunities for businesses on this social media site, from its potent advertising options to Facebook groups. …

Why does my website need a blog? 

In this blog, we will be looking at the importance of having a blog and the crucial element that it can play for your business. What is a blog?  A blog allows visitors to your website the chance to learn more in-depth, personal information about you. In this area, you can express your thoughts, have a little more fun with your brand, and …

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Facebook Dwell Time

Facebook “dwell time” meaning Dwell time is the amount of time a user “dwells” on a web page after leaving a search engine results page (SERP). Due to the possibility that those visitors originated from sources other than a SERP, it differs from bounce rates and duration periods.  Digital Marketers have talked about “dwell time” for years, but it hasn’t been quantifiable up …