Have gmail tabs changed email marketing?

This summer Gmail, Google’s email platform, announced a new tabbed system for its users, automatically sorting inbound email into certain categories. These categories were primary – generally for person-to-person mail, social – for social networking emails and promotions – from promotional and email marketing mail. The crux of this change for email marketers was this: any messages that arrived to …

Responsive mobile websites are vital for your business

Remember how many business owners who doubted the benefits of having a website about a decade ago? They eventually gave in and had a website built that screamed reluctance and have done little with it ever since? We’re reaching a similar tipping point now with mobile friendly websites. As the number of smartphone users goes up, astronomically so, so do …

The evolution of Google Plus continues with Youtube

The “social layer” of Google Plus took another victim this week, much to the frustration of some Youtube users people are now required to use a Google+ enabled account to comment on videos. A petition to revoke the change has already amassed 100,000 signatures, and there is anger amongst large swathes of their users (or, at least the ones who …

Why you should consider bing for your pay per click advertising

Google has become synonymous with the pay per click advertising world in the same way it has with organic search. People talk about Google Adwords in the same way they talk about “Googling” something, such is the popularity of their Adwords service. But much in the same way that Microsoft want you to “Bing it” with your searches, they also …

Why social media is so important in the evolution of search results

Two years ago, the formula was very simple. Facebook was social media, Google was search results. When you wanted to interact with friends or make new connections, you used Facebook, when you wanted to find out where the best pizza restaurant was in your area, you used Google. While that’s still true now, the lines are becoming increasingly blurred. Facebook …

Why content is key with email marketing

There’s a tendency with email marketing to get caught up in the technology, worrying about responsive design, scalability, smartphone devices and tablets. And all rightly so, the figures for open rates on non-desktop devices are rising at a frightening rate, but the concern is that people are focussing so much attention on being adaptive they forgot about the thing that …

10 signs you need help with social media

10 signs you need help with social media

Social media is no longer an option for small business it’s a necessity. Once it might have been the thing that only worked for giant companies like Coca Cola or Nike, now your business will be left behind if you don’t have it at all. That’s why we have created the 10 signs you need help with Social media. If …

12 reasons your new website design will fail

12 reasons your new website design will fail

It’s all in the planning! You want and visualise a great new website, and start looking for companies that can get everything in shape for you – so far so good. But there are many things that can go wrong in the creation of your new website and often you will pay by having to pay more to put them …

7 reasons you need responsive web design

Responsive web design: seven reasons you need it

With the ever-increasing popularity of smartphones and tablets, how people consume information via the Internet has changed drastically over the last few years, and the changes are set to continue.   Thus, businesses large and small need to adapt and recognise the shift in the winds and not only focus on how their website is displayed on a desktop, but …