Facebook organic reach

A recent study by Socialbakers showed that organic reach for photos on Facebook is now incredibly low, somewhat bizarrely given that the trend as recent as last year hailed photo posts as perhaps the holy-grail of gaining organic reach. Search Metrics published both studies, so it would be fair to assume that the data was pretty significant, but why? Videos …

Facebook introduces “relevance score” to the world

While it’s likely something that Facebook has always used as part of its advertising platform, Facebook have this week unveiled something new to advertisers called “relevance score”. In what seems to be something very similar to “quality score” from Google PPC data, Facebook will soon be showing advertisers a predicted score rating of their adverts out of 10. Crucial, here, …

Why is facebook still growing?

Facebook released some very interesting data in their 2014 fourth quarter numbers. Interesting in the sense that they were pretty much a home run for the company. The share price was up, the advertising revenues were way up and monthly actively users are still growing at a time where other social networks are perhaps struggling (relatively) to maintain their own …

Does google’s webmaster warning present a great seo opportunity?

Google this week sent out warnings via webmaster tools to a significant number of users about the mobile usability of their website. The errors stated that “100% (of your pages) have critical mobile usability errors” and that these pages will not be seen as mobile-friendly by Google which, as a result, will lead to them being “displayed and ranked appropriately …

Is facebook right for my business?

As Facebook makes more and more tweaks to its news feed algorithm, you slowly look at the situation and wonder whether Facebook is the definite certainty it was for businesses say two to three years ago. You might say, perhaps, that anyone who isn’t in that space by now has missed the boat, and you might be right, but what …

Local awareness – facebook steps out into the streets

It’s about time Facebook really stepped up its use of mobile data. Over the last couple of years they’ve developed their offering so they know exactly where businesses are location and, via their mobile apps, they know exactly where people are located. Combine the two and you get “Local Awareness” – something that has the potential to be a very …

Can facebook conquer the world with atlas?

Facebook this week made an official announcement over the launch of Atlas, a new tracking and advertising tool to help advertisers better follow people through the process. The main part of it, or at least the main part of the first stage, centres around a tool that can easily track people across devices – something that is currently very difficult …

Analysing ebay’s claim that ppc advertising has “no measurable benefit”

A study was released this week which said there was “no measurable benefit” to pay-per-click, Google Adwords advertising. A bold and fascinating statement that flies in the face of the endless line of businesses cuing up to give Google and other similar search engines their money. So who was this little company looking to get attention with a wild and …

Could facebook become a viable ppc compliment to google adwords?

Before Christmas I wrote about how Google and Facebook are converging more and more. Facebook, with graph search, is trying to become a social search engine. And Google, with Google Plus, are try to become more social (try as I might, the phrase “searchy social network” just wouldn’t fit!). These movements are well documented and (in all honesty) it’s likely that …