A Basic Guide To Digital Marketing

Digital marketing is a catch-all term which describes many forms of online marketing, social media marketing, mobile applications, email, or any other form of new digital marketing channel. It can be any form of marketing involving an electronic device such as a desktop computer, mobile phone or smart tablet; it isn’t necessarily limited to one type of marketing such as …

AI generate content

AI and the coming content wars

Whatever you think of the possibility of a computer painting a portrait, composing a symphony or writing a novel, it’s certain that Artificial Intelligence is going to affect the online world. Neural networks, generating and comparing millions of variations against preset examples, can certainly produce something which could be mistaken for human art, music or writing – but while repetitive, …

mobile app

App versus mobile website – the pros and cons

When a company is looking to update its UX, one issue which arises frequently is the question of ‘mobile website versus app’. The real question should be which of them will improve the user experience and improve client retention. Of course, there are all sorts of issues to consider, not the least cost, the nature and structure of your business, …

Where to place keywords

Where to place keywords to get results!

There’s more to SEO than simply choosing the right keywords. Yes, keywords will help search engines such as Google, Bing and others direct searchers to your website, and position you higher in the search rankings; but that’s not all there is to it. In fact, some websites which seems to use all the right keywords still don’t feature high in …

Improve Website User Experience

Five Ways To Improve Your Website’s User Experience

1) Keep things simple ‘above the fold’ The fold line – an idea which harks back to the way newspapers are folded so only the top half of the page shows – is still an important aspect of your website. Anything you can’t see immediately, which requires scrolling down to see, is ‘below the fold’. It’s essential that your attention-grabbing …

mobile marketing

The crazy world of mobile marketing

The world of mobile technology is at the same time a problem to tackle, and the biggest opportunity for your business. Crack it, and you can find it’s a treasure trove of rewards in the form of leads and sales – but get it wrong, and you can find your marketing plans disappearing up blind alleys. Mobile is now the …

DIY Website

Is Your DIY Website Failing You? The Pros and Cons Of Creating Your Own Website

It’s always a temptation to think that you can save money by developing your own website rather than paying a professional website designer. After all, there are many free tools available to help everyone, even a beginner, to put together something that looks pretty good with the minimum of effort. But is this a false hope? Developing your own website …

Make Your Website Beautiful

First Impressions Count, so Make Your Website Beautiful

Not many businesses would argue that a website isn’t an essential of modern marketing – with the growth of search-based sales, an online presence is essential to establish your brand. If you don’t have an online presence, you can bet your competitors do, so you have to be in the game. Moreover, your website must be as good as if …

Does your business need mobile

Does your business need mobile?

Ever since 2015 when Google started ranking sites according to how mobile-friendly they are, it’s become essential to cater for customers using smartphones or tablets. If your website drops in the rankings because it’s not mobile friendly, you’re on a slippery slope. With mobile platforms now accounting for over 60 percent of searches, you can’t afford to be missing out …