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PPC

PPC marketing and advertising  PPC, or pay-per-click, refers. Online marketers who utilise PPC marketing pay each time a user hits one of their adverts.    The search engine results pages (SERPs) of search engines like Google are where PPC advertising is most frequently done. Advertisers place bids on keywords in this case, and when users perform searches using those phrases, …

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Facebook Metrics

According to Statista, there are approximately 2.9 billion individuals using Facebook every single day.   Facebook still reigns supreme when it comes to social media marketing, despite the fact that many companies and brands are switching to other social media platforms.  There are various opportunities for businesses on this social media site, from its potent advertising options to Facebook groups. …

Why does my website need a blog? 

In this blog, we will be looking at the importance of having a blog and the crucial element that it can play for your business. What is a blog?  A blog allows visitors to your website the chance to learn more in-depth, personal information about you. In this area, you can express your thoughts, have a little more fun with your brand, and …

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Why do you need the PERFECT website?

In today’s digital age, having a website that is well-designed and optimized for search engines is essential for businesses and organizations. This is particularly important for local businesses, who may be searched for using keywords like “web design near me” and “web development in London.” Here are some reasons why web design and development are critical for success: First impressions …

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The Rise of AI in Digital Marketing

Artificial intelligence (AI) is transforming the world of digital marketing. With the increasing volume of data and complexity of algorithms, AI is helping marketers make sense of it all and use it to their advantage. In this blog post, we’ll explore how AI is changing the game for SEO and social media marketing, and how agencies are leveraging this technology …

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Facebook Dwell Time

Facebook “dwell time” meaning Dwell time is the amount of time a user “dwells” on a web page after leaving a search engine results page (SERP). Due to the possibility that those visitors originated from sources other than a SERP, it differs from bounce rates and duration periods.  Digital Marketers have talked about “dwell time” for years, but it hasn’t been quantifiable up …

GA4 - one2one digital Google analytics is changing

Are you ready for GA4?

Introducing the next generation of Analytics, GA4 Google has replaced Universal Analytics with Google Analytics 4, which is their next-generation measuring solution. The processing of new hits by standard Universal Analytics characteristics will end on July 1, 2023. So, they advise you to get ready to switch to Google Analytics 4 if you still rely on Universal Analytics.  What is …

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SEO benefits of videos

By 2022, video marketing will be a need for any company that wants to remain competitive. Businesses will find it harder and harder to stand out as the internet grows more and more congested with material if they don’t include videos in their content strategy. Does video content help with SEO? Utilizing video marketing can significantly improve your SEO approach. …

Bing V's Google| one2one Digital | Seo | PPC | Blogs | Email

Bing V’s Google

Let’s contrast Google and Microsoft Bing, the two most popular search engines.  Google is a common focus for SEO experts when it comes to website improvement. In the end, it is the search engine that is most widely used worldwide.  But what about Microsoft Bing, though? Does it make sense to optimise your site for it as well?  Market share of …