Six SEO bits you should not overlook

Six SEO bits you should not overlook

You have a great looking website and you have a vision for how it will attract customers. But do you really understand what needs to be done to reach the masses? While your company may be offering the best products and services next to sliced bread, your website still needs to be properly optimized for anyone to find it. And …

8 pitfalls to avoid with your ppc campaign

8 pitfalls to avoid with your ppc campaign

Thinking of running a PPC campaign – Think again Yes, a PPC Campaign can increase traffic to your website and drive new business to you, but the number of failed campaigns far out weight the successful ones. So just why do a large number of PPC Campaigns fail? Here are 8 pitfalls to avoid with your PPC Campaign. The premise …

9 things to do before starting any ppc investment

9 things to do before starting any ppc investment

Every click costs money so companies need to get their campaigns right and right fast, some trial and error is fine as long as the mistakes and non performing adverts are removed quickly. But there are many ways that you can look, learn and adapt before you start your PPC Investment. Here are our 9 things to do before starting any …

A New Website for Our Sister Agency, TRON Media

We are pleased to announce that our sister Agency, TRON Media, have recently launched their newly re-designed website. As a leading Digital Marketing Agency in Brighton, TRON Media have been offering a selection of quality digital services for almost 10 years’.

Read more

Do you know how to use Google Analytics to its full potential?

Do you know how to use Google Analytics to its full potential? We can help you understand some of the most crucial statistics and if they are good or need work. Some terms may be confusing, however around reading this article you will become more familiar and confident with analysing your own analytics.​ Engagement rate This is simply showing the …

The bigger picture of facebook instant articles

It has often been a consideration over what might come of Facebook after the novelty wore off. If MySpace rise and fell then wouldn’t the same thing happen to Facebook once a newer, better product came along? Over a decade in, Facebook hasn’t had it all plain sailing but it shows little signs of slowing down. Not only are advertising …

Opening the firehose – what does google’s partnership with twitter mean?

Twitter and Google have re-established a partnership that concluded a few years ago that will see Twitter provide Google access to its API, which will allow Google to incorporate live Twitter data into its search results. It’s a partnership that should also mean Twitter receives a lot more traffic from search engines as a result. It’s a win, win situation, …

Facebook organic reach

A recent study by Socialbakers showed that organic reach for photos on Facebook is now incredibly low, somewhat bizarrely given that the trend as recent as last year hailed photo posts as perhaps the holy-grail of gaining organic reach. Search Metrics published both studies, so it would be fair to assume that the data was pretty significant, but why? Videos …

Facebook introduces “relevance score” to the world

While it’s likely something that Facebook has always used as part of its advertising platform, Facebook have this week unveiled something new to advertisers called “relevance score”. In what seems to be something very similar to “quality score” from Google PPC data, Facebook will soon be showing advertisers a predicted score rating of their adverts out of 10. Crucial, here, …