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white hat seo techniques by one2one digital
February 6, 2024

White Hat SEO Techniques

SEO, white hat seo

Having worked in the digital marketing and SEO fields for the past years, I have witnessed the internet’s unpredicted growth and development. Through this, a thorough grasp of how businesses and even people with personal websites may get...

Master SEO in 2024 with our guide. one2one digital
January 16, 2024

How To Optimise Your Blog For SEO In 2024

Uncategorized

Impeccable User Experience (UX) In the digital realm, the journey begins with user experience. Craft an interface that not only captivates but also guides intuitively. Prioritise responsiveness for seamless experiences across devices, en...

January 2, 2024

Proven strategies to boost SEO

Uncategorized

To put it gently, in 2023, marketers and SEOs have suffered greatly. So how can you make sure your SEO efforts have the most impact? The SEO strategies covered in this article that have stood the test of time to improve SEO continue to b...

ppc_sem_ pay_per_click
September 11, 2023

PPC

Digital Marketing, Facebook, PPC, SEO, Social Media Marketing

PPC marketing and advertising  PPC, or pay-per-click, refers. Online marketers who utilise PPC marketing pay each time a user hits one of their adverts.    The search engine results pages (SERPs) of search engines like Google are where P...

why you need the perfect website for your business blog_ one2one digital
April 19, 2023

Why do you need the PERFECT website?

Uncategorized

In today’s digital age, having a website that is well-designed and optimized for search engines is essential for businesses and organizations. This is particularly important for local businesses, who may be searched for using keywords li...

aiinmarketing
March 13, 2023

The Rise of AI in Digital Marketing

Uncategorized

Artificial intelligence (AI) is transforming the world of digital marketing. With the increasing volume of data and complexity of algorithms, AI is helping marketers make sense of it all and use it to their advantage. In this blog post, ...

GA4 - one2one digital Google analytics is changing
December 15, 2022

Are you ready for GA4?

Digital Marketing

Introducing the next generation of Analytics, GA4 Google has replaced Universal Analytics with Google Analytics 4, which is their next-generation measuring solution. The processing of new hits by standard Universal Analytics characterist...

video and seo - one2one | The advantages of video SEO for businesses digital
November 28, 2022

SEO benefits of videos

Digital Marketing, SEO

By 2022, video marketing will be a need for any company that wants to remain competitive. Businesses will find it harder and harder to stand out as the internet grows more and more congested with material if they don’t include videos in ...

Bing V's Google| one2one Digital | Seo | PPC | Blogs | Email
October 14, 2022

Bing V’s Google

Uncategorized

Let’s contrast Google and Microsoft Bing, the two most popular search engines.  Google is a common focus for SEO experts when it comes to website improvement. In the end, it is the search engine that is most widely used worldwide.  But w...

SEO ONE2ONEDIGITAL | Digital marketing
July 5, 2022

Let’s take a look at SEO

SEO, Uncategorized

What is SEO? The aim of SEO (Search Engine Optimization) SEO is a component of digital marketing and is essentially a set of tools and best practices that help websites rise in search engine results. If your company is stuck on page 12 (...

April 21, 2022

Social Media Marketing

Uncategorized

From both a personal and business level it is hard to avoid the impact and how deep routed social media is, it has become part of the ‘culture’ when it comes to news reports, memes, new viral dances, the latest products and more. It ...

April 1, 2022

Digital Marketing Trends For 2022

Uncategorized

There was a time where Artificial intelligence, data-driven marketing, and Voice search engine optimisation were just a potential future and even seen as being too optimistic, now these are some of the top digital marketing trends. As th...

March 7, 2022

Cookies

Uncategorized

Cookies: The Switch from Third-Party to First PartyBy Manny Berhanu ‘Cookies’, little bits of stored data that record details of a web browser’s visits to each site, have always been a key aspect of data analysis for marketers – bu...

January 27, 2022

Future Business

Uncategorized

The Futures Bright, The Futures Future-Business.org Well, saw this article and it totally blew me away. The future really is in reaching distance. Check out this link...

Parish Council Website
February 5, 2021

Parish Council and Town Council websites

Uncategorized

Do you require a Parish Council or Town Council Website? Attention, all those looking for a new Parish Council and Town Council website or just trying to get the up-to-date information on what are the new regulations that you now have to...

November 4, 2019

A Basic Guide To Digital Marketing

Digital Marketing

Digital marketing is a catch-all term which describes many forms of online marketing, social media marketing, mobile applications, email, or any other form of new digital marketing channel. It can be any form of marketing involving an el...

AI generate content
April 4, 2019

AI and the coming content wars

Uncategorized

Whatever you think of the possibility of a computer painting a portrait, composing a symphony or writing a novel, it’s certain that Artificial Intelligence is going to affect the online world. Neural networks, generating and comparing ...

Where to place keywords
April 4, 2019

Where to place keywords to get results!

SEO

There’s more to SEO than simply choosing the right keywords. Yes, keywords will help search engines such as Google, Bing and others direct searchers to your website, and position you higher in the search rankings; but that’s not all ...

mobile marketing
April 4, 2019

The crazy world of mobile marketing

Mobile Marketing

The world of mobile technology is at the same time a problem to tackle, and the biggest opportunity for your business. Crack it, and you can find it’s a treasure trove of rewards in the form of leads and sales – but get it wrong, and...

Six SEO bits you should not overlook
March 12, 2019

Six SEO bits you should not overlook

SEO

You have a great looking website and you have a vision for how it will attract customers. But do you really understand what needs to be done to reach the masses? While your company may be offering the best products and services next to s...

8 pitfalls to avoid with your ppc campaign
March 12, 2019

8 pitfalls to avoid with your ppc campaign

PPC

Thinking of running a PPC campaign – Think again Yes, a PPC Campaign can increase traffic to your website and drive new business to you, but the number of failed campaigns far out weight the successful ones. So just why do a large numb...

9 things to do before starting any ppc investment
March 11, 2019

9 things to do before starting any ppc investment

PPC

Every click costs money so companies need to get their campaigns right and right fast, some trial and error is fine as long as the mistakes and non performing adverts are removed quickly. But there are many ways that you can look, learn ...

February 19, 2015

Facebook organic reach

Social Media Marketing

A recent study by Socialbakers showed that organic reach for photos on Facebook is now incredibly low, somewhat bizarrely given that the trend as recent as last year hailed photo posts as perhaps the holy-grail of gaining organic reach. ...

January 29, 2015

Why is facebook still growing?

Uncategorized

Facebook released some very interesting data in their 2014 fourth quarter numbers. Interesting in the sense that they were pretty much a home run for the company. The share price was up, the advertising revenues were way up and monthly a...

January 9, 2015

Is facebook right for my business?

Uncategorized

As Facebook makes more and more tweaks to its news feed algorithm, you slowly look at the situation and wonder whether Facebook is the definite certainty it was for businesses say two to three years ago. You might say, perhaps, that anyo...

October 2, 2014

Can facebook conquer the world with atlas?

Uncategorized

Facebook this week made an official announcement over the launch of Atlas, a new tracking and advertising tool to help advertisers better follow people through the process. The main part of it, or at least the main part of the first stag...

December 9, 2013

Why organic search is going local

Uncategorized

Ever noticed a map appear on Google during some searches? That’s Google’s local search results and as time goes on this is becoming more and more important for businesses. It makes sense, really, if I live in Manchester and I want to...

November 25, 2013

Have gmail tabs changed email marketing?

Uncategorized

This summer Gmail, Google’s email platform, announced a new tabbed system for its users, automatically sorting inbound email into certain categories. These categories were primary – generally for person-to-person mail, social – for...

email marketing strategy
October 22, 2013

Why content is key to email marketing

Uncategorized

There’s a tendency with email marketing to get caught up in the technology, worrying about responsive design, scalability, smartphone devices and tablets. And all rightly so, the figures for open rates on non-desktop devices are rising...

10 signs you need help with social media
October 12, 2013

10 signs you need help with social media

Uncategorized

Social media is no longer an option for small business it’s a necessity. Once it might have been the thing that only worked for giant companies like Coca Cola or Nike, now your business will be left behind if you don’t have it at all...