How Will the Recent Privacy Changes Affect the Future of Digital Marketing?
The digital marketing landscape is set to change in the next few years due to the expanding digital complications, upcoming regulations, and algorithm & policy changes from leading technological firms making it a challenging year for mar...
Why You Should Use WooCommerce and not Magento
If you have a small business and you are looking for an ecommerce solution for your website, it can be tempting to go the whole hog with a package like Adobe’s Magento. But is this the right choice, particularly if you have a small ent...
Parish Council and Town Council websites
Do you require a Parish Council or Town Council Website? Attention, all those looking for a new Parish Council and Town Council website or just trying to get the up-to-date information on what are the new regulations that you now have to...
Social Media Marketing Trends You Should Know For 2020
It’s no exaggeration to say that many people now organise their lives using social media, so it’s a very obvious move for social media marketing services to use the various channels – notably Facebook, Twitter, and Instagram – to...
A Basic Guide To Digital Marketing
Digital marketing is a catch-all term which describes many forms of online marketing, social media marketing, mobile applications, email, or any other form of new digital marketing channel. It can be any form of marketing involving an el...
AI and the coming content wars
Whatever you think of the possibility of a computer painting a portrait, composing a symphony or writing a novel, it’s certain that Artificial Intelligence is going to affect the online world. Neural networks, generating and comparing ...
App versus mobile website – the pros and cons
When a company is looking to update its UX, one issue which arises frequently is the question of ‘mobile website versus app’. The real question should be which of them will improve the user experience and improve client retention. Of...
Where to place keywords to get results!
There’s more to SEO than simply choosing the right keywords. Yes, keywords will help search engines such as Google, Bing and others direct searchers to your website, and position you higher in the search rankings; but that’s not all ...
Five Ways To Improve Your Website’s User Experience
1) Keep things simple ‘above the fold’ The fold line – an idea which harks back to the way newspapers are folded so only the top half of the page shows – is still an important aspect of your website. Anything you can’t see imme...
The crazy world of mobile marketing
The world of mobile technology is at the same time a problem to tackle, and the biggest opportunity for your business. Crack it, and you can find it’s a treasure trove of rewards in the form of leads and sales – but get it wrong, and...
Is Your DIY Website Failing You? The Pros and Cons Of Creating Your Own Website
It’s always a temptation to think that you can save money by developing your own website rather than paying a professional website designer. After all, there are many free tools available to help everyone, even a beginner, to put toget...
First Impressions Count, so Make Your Website Beautiful
Not many businesses would argue that a website isn’t an essential of modern marketing – with the growth of search-based sales, an online presence is essential to establish your brand. If you don’t have an online presence, you can b...
Does your business need mobile?
Ever since 2015 when Google started ranking sites according to how mobile-friendly they are, it’s become essential to cater for customers using smartphones or tablets. If your website drops in the rankings because it’s not mobile fri...
Is your business losing out on mobile traffic?
The web is continuously evolving, for all sorts of reasons; the power of computing devices and the sophistication of web browsers among them. But probably the main stimulus to change in the last few years has been the increasing use of m...
Six SEO bits you should not overlook
You have a great looking website and you have a vision for how it will attract customers. But do you really understand what needs to be done to reach the masses? While your company may be offering the best products and services next to s...
8 pitfalls to avoid with your ppc campaign
Thinking of running a PPC campaign – Think again Yes, a PPC Campaign can increase traffic to your website and drive new business to you, but the number of failed campaigns far out weight the successful ones. So just why do a large numb...
9 things to do before starting any ppc investment
Every click costs money so companies need to get their campaigns right and right fast, some trial and error is fine as long as the mistakes and non performing adverts are removed quickly. But there are many ways that you can look, learn ...
A New Website for Our Sister Agency, TRON Media
We are pleased to announce that our sister Agency, TRON Media, have recently launched their newly re-designed website. As a leading Digital Marketing Agency in Brighton, TRON Media have been offering a selection of quality digital servic...
Do you know how to use Google Analytics to its full potential?
Do you know how to use Google Analytics to its full potential? We can help you understand some of the most crucial statistics and if they are good or need work. Some terms may be confusing, however around reading this article you will be...
The bigger picture of facebook instant articles
It has often been a consideration over what might come of Facebook after the novelty wore off. If MySpace rise and fell then wouldn’t the same thing happen to Facebook once a newer, better product came along? Over a decade in, Facebook...
Opening the firehose – what does google’s partnership with twitter mean?
Twitter and Google have re-established a partnership that concluded a few years ago that will see Twitter provide Google access to its API, which will allow Google to incorporate live Twitter data into its search results. It’s a partne...
Facebook organic reach
A recent study by Socialbakers showed that organic reach for photos on Facebook is now incredibly low, somewhat bizarrely given that the trend as recent as last year hailed photo posts as perhaps the holy-grail of gaining organic reach. ...
Facebook introduces “relevance score” to the world
While it’s likely something that Facebook has always used as part of its advertising platform, Facebook have this week unveiled something new to advertisers called “relevance score”. In what seems to be something very similar to ...
Why is facebook still growing?
Facebook released some very interesting data in their 2014 fourth quarter numbers. Interesting in the sense that they were pretty much a home run for the company. The share price was up, the advertising revenues were way up and monthly a...
Does google’s webmaster warning present a great seo opportunity?
Google this week sent out warnings via webmaster tools to a significant number of users about the mobile usability of their website. The errors stated that “100% (of your pages) have critical mobile usability errors” and that these p...
Is facebook right for my business?
As Facebook makes more and more tweaks to its news feed algorithm, you slowly look at the situation and wonder whether Facebook is the definite certainty it was for businesses say two to three years ago. You might say, perhaps, that anyo...
Local awareness – facebook steps out into the streets
It’s about time Facebook really stepped up its use of mobile data. Over the last couple of years they’ve developed their offering so they know exactly where businesses are location and, via their mobile apps, they know exactly where peop...
Can facebook conquer the world with atlas?
Facebook this week made an official announcement over the launch of Atlas, a new tracking and advertising tool to help advertisers better follow people through the process. The main part of it, or at least the main part of the first stag...
Analysing ebay’s claim that ppc advertising has “no measurable benefit”
A study was released this week which said there was “no measurable benefit” to pay-per-click, Google Adwords advertising. A bold and fascinating statement that flies in the face of the endless line of businesses cuing up to give Goog...
Could facebook become a viable ppc compliment to google adwords?
Before Christmas I wrote about how Google and Facebook are converging more and more. Facebook, with graph search, is trying to become a social search engine. And Google, with Google Plus, are try to become more social (try as I might, th...
Why organic search is going local
Ever noticed a map appear on Google during some searches? That’s Google’s local search results and as time goes on this is becoming more and more important for businesses. It makes sense, really, if I live in Manchester and I want to...
Have gmail tabs changed email marketing?
This summer Gmail, Google’s email platform, announced a new tabbed system for its users, automatically sorting inbound email into certain categories. These categories were primary – generally for person-to-person mail, social – for...
Responsive mobile websites are vital for your business
Remember how many business owners who doubted the benefits of having a website about a decade ago? They eventually gave in and had a website built that screamed reluctance and have done little with it ever since? We’re reaching a simil...
The evolution of Google Plus continues with Youtube
The “social layer” of Google Plus took another victim this week, much to the frustration of some Youtube users people are now required to use a Google+ enabled account to comment on videos. A petition to revoke the change has already...
Why you should consider bing for your pay per click advertising
Google has become synonymous with the pay per click advertising world in the same way it has with organic search. People talk about Google Adwords in the same way they talk about “Googling” something, such is the popularity of their ...
Why social media is so important in the evolution of search results
Two years ago, the formula was very simple. Facebook was social media, Google was search results. When you wanted to interact with friends or make new connections, you used Facebook, when you wanted to find out where the best pizza resta...
Why content is key with email marketing
There’s a tendency with email marketing to get caught up in the technology, worrying about responsive design, scalability, smartphone devices and tablets. And all rightly so, the figures for open rates on non-desktop devices are rising...
10 signs you need help with social media
Social media is no longer an option for small business it’s a necessity. Once it might have been the thing that only worked for giant companies like Coca Cola or Nike, now your business will be left behind if you don’t have it at all...
12 reasons your new website design will fail
It’s all in the planning! You want and visualise a great new website, and start looking for companies that can get everything in shape for you – so far so good. But there are many things that can go wrong in the creation of your new ...
Responsive web design: seven reasons you need it
With the ever-increasing popularity of smartphones and tablets, how people consume information via the Internet has changed drastically over the last few years, and the changes are set to continue. Thus, businesses large and small need...
Facebook’s data goldmine and what it could mean for your business
When you talk about advertising usually the focus is on audiences and demographics. If a person is interested in X, then they are more likely to be interested in Y. Think your products are suitable for a male audience between the ages of...
Content marketing proves knowledge is king
How many times do you get approached by an SEO company, which says it can get you ranked by the search engines higher? For us, it’s about once a day. Sometimes if the current SEO work is so bad, it’s possible that a few of these comp...