Local awareness – facebook steps out into the streets

It’s about time Facebook really stepped up its use of mobile data. Over the last couple of years they’ve developed their offering so they know exactly where businesses are location and, via their mobile apps, they know exactly where people are located. Combine the two and you get “Local Awareness” – something that has the potential to be a very …

Can facebook conquer the world with atlas?

Facebook this week made an official announcement over the launch of Atlas, a new tracking and advertising tool to help advertisers better follow people through the process. The main part of it, or at least the main part of the first stage, centres around a tool that can easily track people across devices – something that is currently very difficult …

Analysing ebay’s claim that ppc advertising has “no measurable benefit”

A study was released this week which said there was “no measurable benefit” to pay-per-click, Google Adwords advertising. A bold and fascinating statement that flies in the face of the endless line of businesses cuing up to give Google and other similar search engines their money. So who was this little company looking to get attention with a wild and …

Could facebook become a viable ppc compliment to google adwords?

Before Christmas I wrote about how Google and Facebook are converging more and more. Facebook, with graph search, is trying to become a social search engine. And Google, with Google Plus, are try to become more social (try as I might, the phrase “searchy social network” just wouldn’t fit!). These movements are well documented and (in all honesty) it’s likely that …

Why organic search is going local

Ever noticed a map appear on Google during some searches? That’s Google’s local search results and as time goes on this is becoming more and more important for businesses. It makes sense, really, if I live in Manchester and I want to know about theatre events – I want to be shown locations within my vicinity, not hundreds of miles …

Have gmail tabs changed email marketing?

This summer Gmail, Google’s email platform, announced a new tabbed system for its users, automatically sorting inbound email into certain categories. These categories were primary – generally for person-to-person mail, social – for social networking emails and promotions – from promotional and email marketing mail. The crux of this change for email marketers was this: any messages that arrived to …

Responsive mobile websites are vital for your business

Remember how many business owners who doubted the benefits of having a website about a decade ago? They eventually gave in and had a website built that screamed reluctance and have done little with it ever since? We’re reaching a similar tipping point now with mobile friendly websites. As the number of smartphone users goes up, astronomically so, so do …

Why you should consider bing for your pay per click advertising

Google has become synonymous with the pay per click advertising world in the same way it has with organic search. People talk about Google Adwords in the same way they talk about “Googling” something, such is the popularity of their Adwords service. But much in the same way that Microsoft want you to “Bing it” with your searches, they also …

Why social media is so important in the evolution of search results

Two years ago, the formula was very simple. Facebook was social media, Google was search results. When you wanted to interact with friends or make new connections, you used Facebook, when you wanted to find out where the best pizza restaurant was in your area, you used Google. While that’s still true now, the lines are becoming increasingly blurred. Facebook …