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Have gmail tabs changed email marketing?

This summer Gmail, Google’s email platform, announced a new tabbed system for its users, automatically sorting inbound email into certain categories. These categories were primary – generally for person-to-person...

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Why content is key with email marketing

There’s a tendency with email marketing to get caught up in the technology, worrying about responsive design, scalability, smartphone devices and tablets. And all rightly so, the figures for open rates on...

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